高校形象的塑造与传播

The Creation and Propagation of the Images of Colleges and Universities

塑造与传播良好的高校形象,对提高高校的竞争力和社会影响力具有重要的作用。从高校形象的价值、高校形象塑造的内涵及高校形象的传播等方面,对高校形象的塑造与传播进行探讨。

Creating and propagating good images are influence of colleges and universities. In the paper their connotation and propagation. important in increasing the competitive power and social the author approaches it from the value of the images, their connotation and propagation.