摘要
CHINA'S entry into the WTO, coupled with the country's status as the 'factory of the world,' has galvanized Chinese consumers' penchant for foreign brands. And as the country's consumers mature, they are becoming more rational in their choice of foreign brand goods. Gone are the days when the Chinese consumer would simply as-
CHINA＇S entry into the WTO, coupled with the country＇s status as the ＂factory of the world,＂ has galvanized Chinese consttmers＇ penchant for foreign brands. And as the country＇s consumers mature, they ,are becoming more rational in their choice of tbreign brand goods. Gone are the days when the Chinese consumer would simply assume that ifa product is tk）reign, it ＂must be good＂ - people here are/earning to differentiate between the truly great and the middling foreign brund products.
