商业全球化的伦理走势及其启迪

On the Ethics Trend of Business Globalization and Its Enlightenment

二十一世纪是商业社会迅速发展、变革的时代,商业的形态千姿百态,商业的运作日新月异,它从根本上改变了传统的商业模式和经营理念,促使人们的商业价值观、伦理观不断发生深刻的变革。面对日渐广阔的国际市场和日益激烈的全球化竞争,单纯依靠经济手段已经不可能赢得未来商业竞争的胜利,我们必须在建构当代商业伦理精神方面走在时代的前列,用新的战略眼光和思维,来建构适应二十一世纪需要的、具有时代特征的商业伦理精神。

As an era of the rapid development and change of the business community with various patterns and operations, the 21st century has fundamentally changed traditional business models and ideas and led to the formation of ever-changing business values and ethics. Facing the increasingly extensive international markets and fierce global competition at the same time, we cannot win commercial competitions solely on the economic instruments in the future. Therefore, with a new strategic vision and thinking, we must stand in the forefront of the times and build up a business ethics that suits the needs and the spirit of the new times.