“太太乐”调味品市场营销思路

Thinking on the Marketing of Condiment "Taitaile" (Lady's Happiness)

中国餐饮市场的繁荣为调味品企业以及其他餐饮相关产业的发展提供了巨大的市场空间。上海“太太乐”调味品企业勇为先驱,挑战世俗,一改以往的价格战、促销战等传统市场营销策略,采取新的市场营销策略,开创了调味品市场营销的新思路。

The prosperity of China catering market provides condiment-producing enterprises and other industries relating to catering business with a large space of marketing development. Adopting a completely new marketing strategy, Taitaile condiment-producing enterprises in Shanghai challenge conventional marketing patterns and change the traditional ways of doing business, such as price war, sale-promotion war and etc, thus opening up a new way of thinking on condiment marketing.