摘要
从儒家思想的入世有为、以人为本、为政以德、以礼治企4个方面,论述了这些思想对企业营销观念的指导作用以及将其应用于企业营销的实践意义。
From four aspects of the Confucianist Thought of contributing the society, regarding the people as the base,governing the country with the benevolent rule, and managing the enterprise with the propriety, this paper discusses on the guiding function of these thoughts on the marketing conception of the enterprise and the practical significance of applying these thoughts in the marketing of the enterprise.
出处
《科技情报开发与经济》
2006年第4期194-196,共3页
Sci-Tech Information Development & Economy
关键词
企业营销
儒家思想
营销观念
enterprise marketing
Confucianist Thought
marketing conception
