摘要
企业要想在市场经济中求生存、求发展,就必须在改善服务质量、更新服务内容上下功夫,必须重视营销中的售前服务、售中服务与售后服务的创新。
The enterprise, which wants to get existence and development in the market economy, must make great efforts to improve its service quality and renew its service contents, and must pay attention to the innovation of the beforesale service, in-sale service and after-sale service in the marketing practice.
出处
《科技情报开发与经济》
2006年第4期211-212,共2页
Sci-Tech Information Development & Economy
关键词
服务质量
服务创新
市场经济
售前服务
售中服务
售后服务
service quality
service innovation
market economy
before-sale service
in-sale service
after-sale service