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透过香港看中国的游艇市场 被引量:2

Analyse Chinese Yacht Market through Hongkong
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摘要 ——IBI作为一家国际知名的船艇信息调查机构对中国的游艇市场当然不会漠视。该机构最近发表文章,专门介绍中国游艇市场的现状,充分看到了正在兴起的船艇及其设备制造厂商,客观分析了市场消费潜力以及制约游艇业发展的种种障碍,同时也预测了中国游艇市场未来的发展方向及重点,为业内外人士从宏观角度把握中国游艇市场的走向提供了重要的可靠依据。 As regards domestic marine leisure activity,China has a very long way to go before there is any serious business to be had.Most informed opinion estimates that it will take there-five years before any serious activity begines and some less optimistic suggest it may take a lot longer than that for the Chinese to associate leisure with boats.For that to happen not only must the country develop an infrastruture from scratch,but also cultures must change. What is a changing and and changing fast,however,is marine equipment manufacturing and boatbuilding activity.There are now scores of Chinese companies producing all sorts of marine leisure products and probably as many companies building boats-- motorcruisersand motoryachts mostly,but also some sailing yachts. With labour rates in China at least a tenth of what they would be in Europe and the US,and the quality issues improving all the time,we can only expect to see such activity increase.
作者 海洋
出处 《船艇》 2006年第2期50-54,共5页 Ships & Yachts
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