经济报道中“成功人士”形象的刻板印象再现

Representation of Mechanical Impression for Images of 'Successful Persons' in Economic Reports

《经济日报.人物版》和《21世纪经济报道》两家报纸对“成功人士”形象的再现出现偏差,主要表现在:将“新富人”阶层年龄年轻化,学历拔高,形象美化;对于“成功人士”另“半张脸”的书写模糊化,例如“成功人士”创业的“第一桶金”的来龙去脉隐晦不谈。因此,主要经济报道对“成功人士”形象的再现是不真实的。媒体对“成功人士”形象低度再现的主要原因有:涉及报道当事人法律问题以及记者对“成功人士”产生的光环效应;社会需要树立偶像,以寄托理想;“成功人士”作为当代社会阶层的强势集团,拥有强势话语权。

The deviation has occurred in the Representation of the images of ‘successful persons＇on the character page of Economic Daily and Economic Report in the 21st Century . Such report isn＇t what actually was mainly because the new rich class have been made younger, the record of education higher and their images more perfect, and ‘the other half faces＇ of ‘successful persons＇ are described in a confused way, for instance, in ambiguous terms they＇ve failed to mention the whys and whereforces of ＂the primary bucker of gold＂ for pioneering, The reasons of the weak Representation of ‘successful persons＇ from mass media are mainly as the following aspects, first, reports for litigants relating to law and the effect of the luminous ring from ‘successful persons＇, second, an idol needs to be set up for the society to repose the hope, third, as a strong social group of today＇s society, ‘successful persons＇ possess the strong right to remark,