中国企业自主知识产权和知名品牌发展研究

Study on the Development of Indigenous Intellectual Property Rights and Famous Brands of Chinese Enterprises

中国企业自主知识产权和知名品牌数量少,专利技术档次和品牌名牌价值不高,专利和商标的国际化水平低。制约中国企业自主知识产权和知名品牌发展的主要因素包括历史因素、体制因素、政策因素、社会因素和国际因素。要建立企业自主知识产权和知名品牌发展的内在机制;实行鼓励、支持企业自主知识产权和知名品牌发展的政策法规;统一内外资企业所得税,提高自主品牌对国民收入的贡献;营造有利于企业发展自主知识产权和知名品牌的社会环境。

In Chinese enterprises, the property rights of autonomous knowledge and famous brands are few, the level of patent technology and value of brands is not high, the internationalization degree of patent and brand is low. The major factors that restrict the development of property rights of autonomous knowledge and famous brand in Chinese enterprises are history, institution, policy, society and internationalization. We must establish the inner institution for the enterprises to develop the property rights of autonomous knowledge and famous brands; carry out the policy and law to encourage and support the enterprises to develop them; uniform the income tax between Chinese enterprises and foreign capital enterprises, increase the contribute of autonomous brands to national income; create a social environment which is beneficial for the enterprises to develop the property rights of autonomous knowledge and famous brands.