长三角都市圈城市居民度假旅游行为决策研究

Vocational Tourism Behavioral Decision Making of City Residents in Yangtze River Delta

度假旅游在我国正在兴起,长三角地区是我国重要的度假旅游客源地。根据对长三角主要旅游城市的调查,分析其居民度假旅游需求的人口学特征、度假旅游目的地的选择行为和度假偏好,对以长三角为目标市场的度假区项目开发和市场开拓具有重要的意义。

Vocational tourism is rising in China. Yangtze River Delta is an important tourist source district of China. The paper analyzes their citizens＇ anthropological characters of vocational tourism demands, vocational tourism destination selective behaviors and vocational fancies based on the investigation in main tourism cities in Yangtze River Delta. It will give a guide to tourism item and market development of resorts which take Yangtze River Delta as their main market.