摘要
旅游地的品牌建设是以景区的品牌建设为基础的,为此要选择正确的景区进行品牌建设。从旅游地的角度,设计选择创建品牌旅游景区的评价指标体系、评价程序和评价模型,不仅对旅游地品牌建设具有重要意义,而且对旅游景区的发展也具有重要的参考价值。
The brand construction of tourist destintion is based on the brand construction of tourist spots. So it is necessary to select them correctly. From the point of view of tourist destination, the paper builds the index evaluation system, designs evaluation program for tourist spot selection to. It points out that it is important not only to tourist destination hand construction but also to tourist spot devdopment.
出处
《商业研究》
北大核心
2006年第5期49-52,共4页
Commercial Research
基金
河北省教委项目:河北省旅游品牌发展战略研究
项目编号:S03422
关键词
旅游景区
品牌创建
评价指标体系
评价程序
tourist spots
brand construction
index evaluation system
evaluation program
