体育职业化、产业化、市场化三概念之辨析

An Analysis on the Three Concepts of Sports Professionalism,Industrialization,and Marketability

体育职业化、产业化、市场化有着相同的词组形式和相似的形成过程,但却有着各自不同的内涵和外延,绝非同一关系。三者的关系在实践中表现为相互联系、相互促进的统一体;在理论上呈现出阶段式层进关系。即市场化是职业化、产业化的基础;职业化、产业化并进而行;职业化融合而成产业化多样发展的一种具体形式。认清这些基本理论问题,有利于体育学科理论体系的完善和体育职业化、产业化、市场化改革实践中经验、规律的总结,以便更好发挥理论指导实践的作用。

The terms of professionalism ,industrialization,and marketability of sports are related in wording and similar in their process of development. Yet ,they are not related in meaning with different connotations and extensions each respectively, in practice ,the three display their unity through interaction and mutual promotion. Theoretically, marketability is the foundation of professionalism and industrialization. While professionalism and industrialization advance hand in hand, the former becomes a concrete form of a kind of progressive and varied development of the latter. A clear understanding of these basic theories will not only benefit the perfection of the theoretic system of sports discipline, but help summarize the experience and rules in the reforming process of professionalism, industrialization and marketability, which, in consequence,can better guide the practice from a theoretical point of view.