国际化——世界文化遗产皖南古村落的旅游发展方向

World Cultural Heritage:the Tourism Internationalization of Traditional Villages in Southern Anhui Province

分析皖南古村落旅游国际化的发展优势,指出其国际化水平不高的主要原因是旅游产品单一,缺乏吸引性;市场营销薄弱,缺乏进取性;村落管理不当,缺乏有效性。要加快旅游国际化的步伐,就应该强化“徽文化”旅游主题,还要根据细分市场需求,完善旅游产品开发;依照国际化趋势,加强市场营销的力度;按照国际化标准,提高古村落的管理水平与服务水平。

This paper analyzes the advancement in the the tourism internationalization of vernacular villages in Southern Anhui, points out that the main reasons of low-leveled internationalization are： singularity in the products lack of attraction, weak marketing, and poor management of the villages lack of availability. Thus strengthening ＂Hui-Culture＂ is a way to improve of the tourism internationalization; besides, it is necessary to perfect the tourism products along with the market, to intensify the marketing according to the tend of internationalization, and to improve the management and services in such traditional villages by the international standards.