经济型酒店现状分析及发展对策

Present Situation Analysis and Developmental Countermeasure of Economical Hotel

在欧美及日本等发达国家,经济型酒店是一种发展得非常成熟且成功的酒店经营模式。随着我国经济的不断发展和市场需求的不断变化,经济型酒店将成为酒店业发展的热点领域,酒店业的竞争格局也将随之发生改变。经济型酒店不能用“便宜”两字来概括,通过现状分析和问题研究,指出经济型酒店发展对策应以连锁取胜,集团化经营。

Economical hotel is a successful and ripe pattern of the hotel management in Occident and Japan. With the continuous development of economy in China and the continuous change in the market demand, economical hotel will become the great area in the hotel development, and the competition structure of hotels win also change. However, economical hotel dose not mean ＂cheap＂. The article andalyzes the situation, studies the questions of the China＇s economical hotels, and then it puts forward a proposal Key words of group chain.