标志设计的表现策略

On display strategy of symbol design

标志以单纯、显著、易识别的物象、图形或文字符号为直观语言,除标示、代替特定内容,还具有表达意义、情感和指令行动等作用。在一定条件下,标志传达信息的功能甚至超过语言文字,它在设计、摄影、印刷和图像传送等方面被广泛应用于现代社会的各个领域,因此,探讨标志设计创作及表现策略尤为重要。

Symbols, which use simple, clear and easily recognized icons, pictures or characters as its visualized language, can express senses, emotions and orders besides marking and substitution. In some certain conditions, its informative function even exceeds languages, so it is widely applied in various fields of modern society such as the fields of design, photography, printing and picture transmission. With the rapid social development, it is attached greater and greater importance to in people＇s lives and its design has also made an unprecedented progress. Therefore it is especially important to study symbol design and its display strategy in the new period.