跆拳道市场化现状及开发策略研究

Research on Current Situation and Developing Countermeasure of Taekwondo Marketing

跆拳道不仅是强身健体的一种手段,而且已经具有产业性质。从跆拳道的人口资源、人才资源、技术资源等方面对跆拳道的经营比赛市场的赛事电视转播权作着重分析,在此基础上提出有针对性的市场开发策略。

Taekwondo is a mean of excercise, now it has had industrial character. From the population resource, the talent resource and the technique resource, the paper mainly analyses the fight of TV relay for Taekwondo, and then puts forwards some suggestions of Taekwondo marketing.