广西民族传统体育产业化市场定位与秩序对策研究

Countermeasure Research on Marketing Orientation and Order for Guangxi Ethnic Sport Industrialization

广西民族传统体育文化交流区位优势突出,基础扎实,前景看好,其产业发展应定位国内市场、东南亚市场,依托旅游业和文化产业协同发展。通过非均衡的市场定位和发展秩序布局,形成以几个重点地区为支撑,连点成面,由面成带的民族传统体育产业分布,促进广西民族传统体育产业向结构合理化、市场化方向发展。

We should make Guangxi as an intercourse platform of nation traditional sport culture between China and south- east Asia,as it has super area,foundation and future. We will develop national sport industry in cooperation with tourism and culture industry with a view to Chinese and south - east Asia markets. According to non - balanced marketing orientation and developing order distrabution,we should form a rationalized industry distribution from several ＇key points＇ developing into an area,even an industry lace, and make Guangxi ethnic sport industry develop more reasonable and marketable.