体育期刊受众定位的探析

Exploration Research on Mass Audience of Sport Magazines

在当今的信息时代,各类媒体面临着前所未有的挑战,体育期刊同样处在一个巨大的变革和竞争时代。如何能使自己的期刊在的激烈的竞争环境中更好的生存,是每一个做体育期刊的人需要认真思考的问题。体育期刊的优秀与否涉及到很多问题,定位只是其中之一。希望通过对体育期刊受众定位的初略分析,从中能找出一些有益的经验。

In the context of the information time, the varieties of mass should face with the great challenges and sport magazines similarly are in the same time of reforms and competition. It is seen as a common question, which is how to survive in this fierce competition time for each sport reports. There are a great number of influential factors in relation to the success of sport magazines. The orientation of the magazine is regarded as one of key factors. This paper aims to explore the orientation of the mass audience of sport magazines in order to probe into several helpful experiences.