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关于企业面对顾客投诉的几点建议

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摘要 随着市场经济的繁荣,消费者越来越理性,对商品和服务的要求也越来越高,企业越来越不能做到每次都让所有顾客满意,顾客投诉时有发生。本文通过分析顾客抱怨产生的原因与顾客投诉对企业的好处,提出了三点建议,试图通过良好地处理顾客投诉达到顾客满意。
作者 郭燕
出处 《江苏商论》 北大核心 2006年第3期36-37,共2页 Jiangsu Commercial Forum
基金 淮海工学院引进人才科研启动基金资助项目(课题号kk04035)
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