中外糖果企业的本土市场博弈

Chinese and Foreign Candy Enterprises' Native Market Gambling

近年来，中国糖果市场的“海量”与本土企业阵营的快速成长，尤其是我国人世承诺的进一步兑现，极人地推动着跨国糖果公司加快了市场扩张的步伐，内外资糖果企业的如此市场对阵，必将导致国内糖果行业原有格局发生重大变化。随着国内外食品巨头纷纷投资上马糖果项目，使市场竞争局势变得愈发硝烟弥漫。虽然在国内的传统糖果市场中，本土阵营中的大白兔、金丝猴、马大姐等品牌仍可占据半壁江山，但欲在跨国巨头的芬食品有限公司，

In recent years, the Chinese candy magnanimous market and the native enterprise camp＇s fast growth have became the main reason for the multinational corporation camp to speed up the expansion step. And the domestic candy trade pattern will have tremendous change. The domestic and foreign foods giant investing in candy projects causes the market competition ending confusingly increasingly. Although in the domestic traditional candy market, native brands like big white rabbit and so on still occupy the half of the country, to carry on ＂fighting a bloody battle＂ in the transnational giant ＂the sugarcoated bullet＂, native enterprises still need the conformity merit, catch up with others courageously !