台湾食品在内地发展状况

Taiwan Food in China Mainland

台湾食品一直以其口味独特和品质优良而闻名于世。随着产业投资的增加及加工技术的提升，台湾食品业研发创新近年来更是有了长足的进步，不但能源源不断地开发出各类独具风味的食品，更以提供安全、健康及卫生的产品作为立足市场的根基。1980年以后，在台湾岛内市场的日趋饱和、劳动力缺乏与工资上涨、新台币大幅度升值、岛内大量的过剩储蓄资金以及其他相关的因素影响下，台湾地区开始出现较大规模的产业转移与对外扩张，食品业也毫不例外地积极开辟岛外市场。内地广阔的市场前景、低廉的劳工力、充足的原料供应、相同的语言文化背景及给予台商投资的优惠待遇等，吸引着台商将内地作为拓展市场营销的版图。两岸食品行业的互动与日俱增并取得了良好的发展成果。在台商投资内地的十大品牌中，食品业品牌占了三席，它们分别是统一、顶新、旺旺。

Food from Taiwan is popular over the world, for its special taste and good quality. As the growth of investment and technology, Taiwan developed fast in the research of food industry. The enterprises in food industry could develop new taste, also they can supply the safe food as the root in the market. As the China mainland has been the biggest market over the world, they entered it rely on the same culture and language. This article introduced the developing situation of Taiwan enterprises in China mainland.