我国高等院校营销组织结构模式探讨

The Discussion About the Pattern of Marketing Organizational Structure of the Colleges and Universities in China

营销不是赢利组织所独有的经营活动,凡是存在交换和竞争的领域,都会存在营销。营销并非企业的专利,近年来在我国,高等院校的营销意识也在不断增强。在经济全球化日趋加深的今天,关起门来搞教育已不能适应全球经济一体化发展的要求。在高校内部建立起时刻监测市场变化的营销组织,并做出适时的反应,将有助于从根本上提高高校的营销能力,从而促进高校的快速发展。

Marketing is not a kind of business activities that exist in the profit organizations uniquely. As long as exchange and competition exist, there will be marketing. Marketing is by no means enterprises＇ patent. In recent years in China, the marketing consciousness of the institution of higher learning has been strengthened constantly. Along with the economical globalization deepening day by day, the way of closing the gate to do the education can＇t meet the needs of global economic integration. If we cm build a marketing organization inside the university, which cm monitor the changes of market constantly and make the response at right moment, it is helpful to enhance the marketing ability of the university in fundamentally, thus promote university＇s fast development.