新形势下吉林市旅游业发展SWOT分析

The SWOT Analysis of Jilin's Tourist Industry Development Under the new Situation

吉林市发展旅游业具有资源优势、区位优势、品牌优势和后发优势。同时,也存在旅游产品结构单一、接待设施结构不合理等劣势。借助现代营销学中常用的SWOT分析法对吉林市旅游业发展的相关因素进行系统分析,并以此为依据制定吉林市今后发展旅游业的相关对策是提升旅游业竟争力的关键。

In Jiliri Province, to develop tourist industry has many advantages as resource advantage , position advantage, brand advantage and newcoming advantage. Meanwhile, there is still has some disadvantages as product structure of the travel too single and the receiving facility structure is unreasonable. Commonly used SWOT analysis to carry on network analyze the relevant factors of tourist industry in Jilin province. Make relevant countermeasures of develop tourist industry in the future based on the analysis result. These are the key to promoting competitiveness of tourist industry.