如何制定国际化的营销策略

On Formulating International Marketing Strategies

打入国际市场,角逐国际市场是企业追求的国际化战略目标。但是,企业必须选择自己进入国外市场的运营方式。也就是说,是与当地企业合作,还是天马行空,独来独往。企业还必须针对特定的产品与特定的服务项目制定有效的市场营销组合策略。一般来说,这些工作是从公司方面的决策和产品方面的决策这两个不同的层面进行的。

Entering and competing in the international market is the strategic objective an enterprise pursues. However, the enterprise must have a unique operating mode of its choice and decide whether to cooperate with local enterprises or run independently. In addition, it should formulate a couple of effective marketing strategies in the light of the particular products and services as well. In general, management and products should be taken into consideration.