我国中等城市酒店客源市场的细分和经营定位

Detailed Classifications and Management Orientations of the Hotel Marketing in Medium-sized Cities

本文通过对河南省许昌市几家三星级酒店的对比研究,得出我国内地中等城市星级酒店应依据自身特点,做不同的市场定位的论断。文章分析了酒店在市场认识上的几个误区,阐述了2000年以后酒店客源市场细分的趋势和现状,论述了酒店客源市场细分和经营定位的方法。

By researching and comparing several three-star hotels in Xuchang City, we could see that hotels in medium-sized cities should have different market orientations according to their own characteristics. This thesis analyzes several mistaken ideas in hotel marketing. It states the tendency and the existing situation of the detailed classifications of the hotel market since 2000. It also presents the methods for hotel marketing and management orientations.