企业电子商务实施战略——基于湖北省企业的实证研究

Strategy for the Implement of Electronic Commerce in Enterprise——an empirical study of E-commerce in Hubei province

通过实证调查分析,调查了解湖北省电子商务现阶段发展现状况以及湖北省企业对电子商务的实施效果、开展动机,总结湖北省企业电子商务开展的特点以及面对的主要困难,并提出一些建议,为其他企业开展电子商务提供借鉴。

Based on the empirical research, the paper elaborates the situation of electronic commerce in Hubei province. It points out the main difficulty to which the Hubei enterprises face. Some suggestions are provided for the development of E-commerce in the province.