试论企业资本营销管理

On Management of Capital Marketing

人们已经认识到资本营销管理的重要性。企业做好营销管理工作的关键是切实履行信息披露义务,企业价值获得投资者的认同,确保资本回报率,充分发挥相关主体在企业发展中的促进作用。

The importance of management of capital marketing has been realized. The keys of management of marketing are earnest carrying out duty of information revelation, recognition of enterprise value by investors, ensuring of capital reward rate, giving full play to promotion of relevant body in enterprise development.