张弼士故居开发利用模式初探

Probe into the Mode of Developing and Utilizing ZHANG Bi-shi's Former Residence

从市场营销学和旅游资源开发利用的角度对张弼士故居的开发利用问题进行了分析和研究,探讨了发展张弼士故居旅游的新模式,提出了开发利用张弼士故居应注意的问题。

From the angles of the marketing logistics and the development and utilization of the tourist resources, this paper makes analysis and research on development and utilization of ZHANG Bi-shi＇ s Former Residence, probes into the new tourist modes of developing ZHANG Bi-shi＇ s Former Residence, and puts forward some problems needing attention in the development and utilization of ZHANG Bi-shi＇s Former Residence.