摘要
区域形象建设是区域发展研究的新兴课题,目前正越来越多地被各级政府和有关部门所重视。论文立足于秦皇岛市现状,分析了秦皇岛区域形象的优势和劣势,并从理念识别、行为识别和视觉识别三个大的层面提出了几点改善和提升秦皇岛区域形象的对策和建议。
The construction of the regional image is a newly arisen topic of the regional development. At present, more and more governments and departments pay attention to regional image. Basing on the current situation of Qinhuangdao, this article has analyzed the advantage and inferior position. The author puts forward some countermeasures and suggestions from three aspects: mind identity, behavior identity and visual identity.
出处
《河北科技师范学院学报(社会科学版)》
2006年第1期69-72,共4页
Journal of Hebei Normal University of Science & Technology(Social Sciences)
关键词
区域
区域形象
秦皇岛
region
regional image
Qinhuangdao