摘要
以数据、图表的形式,介绍了中国软饮料行业的发展概况,并利用经济学原理分析了中国软饮料行业的市场特征, 对软饮料的产业政策和布局、发展周期、各企业采用的竞争策略以及行业效益进行了阐述。有助于更深刻的了解我国软饮料行业的营运情况。
Based on objective data, diagrams and facts, the development of the Chinese soft drink industry is surveyed, the market characteristics are analyzed with the principles of economics, and the industry policies and allocations, the development cycle, the competition strategies taken by different enterprises and the trade efficiency are elaborated. All these are expected to be helpful for us to understand more about the operation of the Chinese soft drink industry,
出处
《饮料工业》
2006年第3期5-8,共4页
Beverage Industry
关键词
软饮料
市场特征
发展周期
竞争策略
soft drink
market characteristic
development cycle
competition strategy
