基于区位重构的浙江海洋旅游产业发展策略

Regional Reconstruction and Developing Strategies of Zhejiang Marine Tourism

运用旅游空间理论对浙江省海洋旅游目的地各种区位因子进行考察评价,说明浙江海洋旅游目的地存在着资源储量、品质与旅游发展水平不对称,客源市场发育不完全,目的地内外交通联结度不高,空间感知效应不平衡等状况;揭示出浙江省海洋旅游业总体发展不平衡,区域内各旅游地之间的发展水平差距较大,扩散效应小于极化效应。据此,本文提出重新构建“一轴三群三带一核心”的海洋旅游空间新格局以及相应的旅游产业发展策略。

Both an investigation and appraisal have been made of various factors of marine tourist destinations in Zhejiang by applying the spatial theory of tourism in order not only to inustrate such problems as dissymmetry between the resource deposit, quality and tourism development in the tourist destinations in Zhejiang, incomplete development of tourists＇ market, low communications linkage inside and outside the destination and the unbalance of spatial perception effect, but also to reveal such facts as general unbalance of marine tourism in Zhejiang Province, a gap of development between the tourist areas within the region and less extension effect than polarization effect. In accordance with the status quo of tourism, this paper advances reconstruction of the new pattern of ＂one axle, three groups, three belts and one core＂ in marine tourist space and the corresponding devebping strategies of tourist industry.