北京服装产业定位及其依据

Orientation of Beijing′s apparel industry and its grounds

对北京发展都市服装产业的比较优势进行了分析;对服装产业基础、市场空间、区域规划等进行了广泛深入的调研,运用产业经济学理论及战略发展理论,分析了服装产业自身的特点,提出北京服装产业的合理定位是把北京建设成为教育培训与研发中心、商贸中心、信息发布中心、产业研究与管理咨询中心、东方服装服饰文化研究中心,最终确立北京在全国和全球的“时装之都”地位。

This paper analyzed the relative advantages of Beijing in developing apparel industry; investigated the fundamental elements of Beijing＇s apparel industry, market potential and regional planning; and studied the characteristics inherent to the apparel industry with the industrial economy theory and strategic development theory. On this basis, it has put forth a rational positioning of Beijing＇s apparel industry, that is, to build Beijing into a center of education and R＆D, business and trade, information and communications, industry research and management consultation, the orient apparel research and culture, and finally, into the fashion capital of China, or even of the world.