5Hyunseok Hwang, Taesoo Jung, Euiho Suh. An LTV model and customer segmentation based on customer value:a case study on the wireless telecommunication industry[J].Expert Systems with Applications, 2004, (26): 181 - 188.
6Bayo'n, T. , Gutsche, J. , & Bauer, H. Customer equity marketing: touching the intangible [J]. European Management Journal, 2002, 20(3):213-222.
7大卫·爱格.品牌经营法则(中文版)[M].内蒙古人民出版社,1998..
8Guilding C. , "Should Management Accounnng Take Up the Brand Valuation Challenge?" [ J]. Financial Management, Jun 1992; 70,6; ABL/INFORM Global pg. 44.
9Foster, George, Gupta, Mahendra, "Marketing, cost management and management accounting"[J]. Journal of Management Accounting Research, Sarasota: Fall 1994. Vol. 6 pg. 43.