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基于心理契约理论的顾客满意战略实施 被引量:1

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摘要 提升顾客的满意度,是现代企业营销活动的重要任务与目标。文章将企业营销战略与心理契约理论相结合,提出了企业实施顾客满意战略的新思路。
出处 《沿海企业与科技》 2006年第3期35-36,共2页 Coastal Enterprises and Science & Technology
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