社会转型期主流意识形态认同危机与对策

Study on the Dominant Ideology Identity Crisis and Countermeasures in the Process of the Social Transition

在当前我国的社会转型过程中,由于社会意识多样化、社会文化多元化以及西方文化的入侵,作为我国主流意识形态的马克思主义的主导地位和指导作用受到了前所未有的挑战,并出现了认同危机。因此要保持和重建马克思主义意识形态的认同度和凝聚力,就必须重新界定马克思主义意识形态的目标和功能,赋予主流意识形态以鲜活的时代内容,正确处理好主流文化和大众文化的关系,加大传媒对主流政治文化的宣传和引导力度,提高主流意识形态的认同度。

In the process of the current social transition in China, the dominant position and the instructional function of Marxism that is regarded as the dominant social ideology in our country has received the unprecedented challenge due to the coexistence of the diversification of social consciousness and the multi--cultures, as well as the invasion of western cultures. And the identity crisis comes into existence. Therefore, for the purpose of maintaining and reconstructing the satisfaction degree and cohesive force of the Marxism ideology, the goals and the functions of Marxism ideology should be redefined to give the new content to the dominant ideology; the good relations between the dominant culture and the mass culture should be conducted properly; the media＇s propaganda and the guidance to the dominant politics culture should be stressed, and the satisfaction degree of the dominant ideology improved.