摘要
通过第十二届全国大学生乒乓球锦标赛标志设计的实例,进一步通过对标志设计起源的认识,来揭示标志设计的定义和意义,从而论述标志设计的原则和标志设计的艺术规律性,指出只有掌握好标志设计的原则性及艺术规律性,才能将标志设计更好地应用到实际设计中,最终设计出耐人寻味的标志作品。
The definition and meaning of logo design was discussed through the example of Logo design of the 12th Chinese university students＂ table tennis tournament and analyzing of the origin of logo design. The principle and artistic rule of logo design was discussed. It was put forward that only when you grasp the principle and artistic rule of logo design, can you better apply logo to practice and design something afford for thought.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第2期248-250,共3页
Packaging Engineering
关键词
标志
信息传播
识别性
logo
information propagation
recognition
