摘要
对产品包装设计的创新意识的重要性,从包装的创意战略、包装的整体设计、包装的视觉传达设计的角度,进行了关系到产品的创新生存方面的阐述。产品包装的创新涉及的学科较多,自主知识产权的创新是其核心。产品以及能够提升产品价值的包装的研发,是企业在激烈市场竞争中生存的根本之一,需要企业和包装设计工作者从战略高度加以研究。
The importance of innovative packaging design was discussed from the aspects of innovation strategy, integrated design, and vision communication of packaging. The innovation of product packaging deals with many subjects and its core is independent intellectual property. The development of packaging which increase the value of product is one of the roots for the survival of enterprises in drastic market competition.
出处
《包装工程》
CAS
CSCD
北大核心
2006年第2期273-276,共4页
Packaging Engineering
关键词
包装
策略
设计
创新生存
packaging
strategy
design
innovation
survival
