摘要
九寨沟旅游开发、管理的很多做法曾被联合国权威专家称为“解决了世界难题”,对西部地区旅游开发有良好的示范作用。文章从总结九寨沟旅游开发、管理的经验入手,提出的创新思路包括:门票形式与内容创新,重视旅游者对风景区的体验性宣传,提高导游的九寨文化内涵,利用中立性的或与旅游无关的信息培育潜在的旅游市场,“产、教(旅游教育)、研”三结合,“参与制”创新等旅游开发管理创新策略。
In the three provinces of Southwest China there are abundant and unique tourism resources that are not well developed and managed. This paper gives an overall analysis of these problems and has an cvaluation of the resources in subdivisions, thus the condition for market development is put forward. In the end, the problem to build Dujiangyan as a renowned tourism destination is discussed in detail.
出处
《绵阳师范学院学报》
2005年第5期93-96,101,共5页
Journal of Mianyang Teachers＇ College
关键词
九寨沟
旅游开发
旅游管理
创新
the three provinces of Southwest China
tourism resources
development
Dujiangyan
