2Berrard Dubois, Gilles Laurent, Sandor Czellar (2001) "Consumer Rapport to Luxury: Analyzing Complex and Ambivalent Attitudes", Groupe HEC, Les Cahiers de Recherche, No. 736.
3F H Rolf Seringhaus(2002)"Global luxury brands and the Internet;Exploring .compatibility" ,American Marketing Association Conference Proceedings,No. 13, pp. 281-282.
4Franck Vigneron, Lester W. Johnson (1999) "A Review and a Conceptual Framework of Prestige-Seeking Consumer Behavior" ,Academy of Marketing Science Review, Vol. 1999, No. 1 ,http://www. amsreview.org.
5Phau,G. Prendergast(2000)"Consuming luxury brands: The relevance of the 'Rarity Principle'", Brand Management, Vol.8, pp. 122-138.
6Jean N. Kapferer (1997) "Managing luxury brands", Journal of Brand Management, Vol, 4, No. 4, pp. 251-260.
7Jose Luis Nueno, John A. quelch(1998) "The mass marketing of luxury", Business Horizons, November/December, pp.61--68.