浅析媒介广告中的女性刻板印象

An Analysis of Female Stiff Impression in the Medium Advertisement Fanyuming

本文通过媒介广告对女性形象刻板化的再现,揭示媒介广告在形成对女性刻板印象中所起的作用,及在这背后反映出的性别价值观。

Female images become stiff by advertisement .It announcesthat the medium plays an important role in forming female stiff impression and reflects orientation of sexual value.