渣打银行中国策略

Standard Chartered Bank : strategy in China

就在“两会”召开之际,本刊记者在渣打银行北京分行采访了渣打银行中国区总裁曾璟璇女士。巧合的是,此时的她走马上任正好整一年。而这一年,她领导的渣打中国可谓是跑马圈地紧运行。在渣打集团2005年度报告中第一次提到渣打中国对集团业务发展的贡献,比之2004年,渣打中国的业绩增长了90%。分行、支行、代表处总数已达18家,而且成为以发起股东身份入股国内银行,占有渤海银行19.9%股份的外资银行。那么,渣打集团为什么会选择曾璟璇担任中国区总裁?渣打的中国策略是怎样的?对未来的中国市场渣打有怎样的预期?

During the NPC, CPPCC Sessions, our reporter interviewed Ms. Zeng Jingxuan, CEO of China Standard Charterd Bank, who has been in this position for one year. And this one year is the successful year of Standard Chartered Bank. In 2005, China Standard Chartered Bank put forward its contribution to the whole group, 90% rise than 2004. It has developed 18 branches in China, and become one of the shareholders of Bohai Bank by holding 19.9% stocks.