摘要
网络经济条件下,技术标准竞争成为IT企业竞争的核心。在市场竞争环境和竞争战略不同的情况下,企业的竞争策略各异,运用博弈论的方法分析了IT企业在三种不同技术标准战略前提下的技术标准竞争策略的选择问题。
The competiton of technology standard has become the core of competition in IT enterprises under the network economy. However the competitive tactics are different from each other in dissimilar market environments and competitive strategies. Using game analysis, the paper, based on three different competitive strategies, analyzes the competitive tactics＇ choice of technology standard in IT enterprises.
出处
《科学管理研究》
CSSCI
北大核心
2006年第2期19-22,共4页
Scientific Management Research
关键词
技术标准
竞争策略
博弈分析
Technology Standard
Competitive Tactics
Game Analysis
