四堡雕版印刷文化旅游开发探析

Discussion on culture tourism development of Sibao engraving

通过四堡雕版印刷旅游情况的分析,将其产品定位为文化旅游产品,而市场定位则主要是文化游客。并提出四堡雕版印刷文化旅游的深度开发应从开辟仿古旅游,加强产品开发规模,加大宣传力度入手,实现开发与保护并举的目的。

This article analyses the present tourism conditions of Sibao engraving, and brings forward that the product positioning is the culture tourism product and the market positioning is the cultural tourist. Besides, this paper puts forward that the depth of culture tourism development of sibao engraving should start with the opening in the style of antiquity travelling, strengthening the product＇s devclopmentscale, increasing the propaganda dynamics.Development and protection should be realized at the same time.