媒介全球化与中国传统文化

Media Globalization and Chinese Traditional Culture

而今媒体所有权被集中到越来越少的人手中,为数很少的巨头跨国产业集团正在把世界范围内的媒介机构占为己有。媒介巨头们为了自身的经济利益和内部管理需要,通过网络媒介对新闻和信息传播以及娱乐主流进行控制,对大众传播过程所产生的影响是巨大的。为避免因崇拜和模仿西方文化而导致对本土文化的漠视和摒弃,我们应利用电子信息和网络传播等先进工具和手段,在全民范围内尤其是在青少年中尽早开展保护和传承中国传统文化的活动,而系统地开设中外文化发展史课程是提高媒介服务质量、摒弃外来糟粕、弘扬和捍卫本土优秀传统文化的必要举措。

Media ownership has currently been concentrated by few global conglomerations, and the power concentration has been imposing a magnificent impact on mass communication process. For their own economic benefits and interior management, these media giants retain control of the news and information spread and mainstream entertainments through networks. To avoid a blind worship of Western cultures which would lead a neglect and ignorance of Chinese traditional culture, modern electronic media and network communication devices should be utilized in the activities of protecting and inheriting traditional culture among the entire citizenship especially the youth; while setting up courses systematically on Chinese and foreign cultural development in schools and universities is a must strategy of improving media content, spurning undesirable foreign influences and advocating the distillate of its traditional culture.