论短信互动营销

The Message Interaction Marketing

互动营销(Interactive Marketing)的实质在于用户可以更方便地获取信息,其载体主要有互联网(电子邮件)、电话中心(call center)和手机(短信)等。文章分析了短信互动营销的优势和局限性,讨论了短信互动营销的模式、适合短信互动营销的商务领域和企业运用短信互动营销的方式,并指出企业开展短信互动营销应注意的问题。

The essential of Interactive Marketing, with the main carriers of internet （e -mail） ,call center and mobile phone etc. ,is that clients can get information more conveniently. This article analyses the advantages and disadvantages of Interactive Marketing, discusses the modes of Interactive Marketing, business scope of Interactive Marketing and means of applying to Interactive Marketing for enterprises, indicates the problems arising in the process of Interactive Marketing.