上海世博会管理策略研究

Study On the Management Strategy of Shanghai Expo

本文介绍了服务管理中服务包的相关理论,分析了世博会公共服务包的概念和主要内容,并在此基础上,提出了上海世博会管理的相关策略。

This paper introduces the theory of Service Package in the service management study field, analysis the notion and contents of the Expo Public Service Package. Then, specific strategies have been put forward in this paper.