基于东道国资源利用的服务业跨国公司非股权扩张模式研究

The Non - equity Entry Modes of Service MNCs Based on the Utilization of Host Country Resources

随着全球竞争的加剧,迫使服务业跨国公司更多地从海外资源中创造竞争优势。过去学者们对服务业跨国公司扩张模式往往从企业内部自身的角度来进行研究,但较少就东道国资源获取和利用对服务业跨国公司扩张模式的重要性进行分析研究。为此,本文借鉴相关资源依赖理论,从东道国资源利用的角度,对服务业跨国公司非股权扩张模式问题进行进一步研究。

Due to the intensive global competition, more and more service MNCs expand abroad in searching new resources to enhance core competence. Entry-mode researches were usually conducted from the inside view of company without paying much attention to the importance of the host country resources. We hereby put forward the non-equity entry mode research from the perspective of the usage of host country resources.