对云南省卷烟品牌发展战略的思考

Thoughts on Developmental Strategy of Cigarette Brand in Yunnan Province

针对当前国内市场卷烟品牌的特点:企业竞争品牌化、品牌竞争高端化、品牌扩展规模化,提出:组建烟草大集团是发展我省卷烟品牌的坚实基础,卷烟产品质量的不断提高是发展我省卷烟品牌的强有力保障,卷烟营销过程中品牌策略的有效应用是发展我省卷烟品牌的有效手段;在发展我省卷烟品牌的同时应贯彻执行好“两个维护”,注意品牌的有效保护。

In view of cigarette brand characteristic in current domestic market： enterprises competition is on brand, brand competition is on high quality and brand development is on a large scale. Therefore, estabalishing a big tobacco group is a solid foundation , improving quality of cigarette products is a powerful guarantee and an effectiv cigarette brand markeking strategy is an effective method for developing cigarette brand in our province. ＂Two maintenances＂ and paying attention to effective brand protection are supposed to carry out during the process of developing the cagarette brand in our province.