传媒产品的生产特征

On the Productive Feature of Media Products

传媒产品具有不同于物质产品的生产特征。在传媒产品的生产中,人力、信息和资本是三种重要的投入资源,三者之间基本上不具有物质产品生产中的那种替代关系。传媒产品的生产过程是信息资源改变效用和扩大效用的过程。资本具有改变信息资源效用的作用,智力劳动具有扩大信息资源效用的功能。重视人力资源的开发和利用,有利于传媒产品的生产和传媒经济的发展。

Media products bear some special productive features that are not possessed by physical products. In the producing process of media products, human resources, information and capital are three major input resources, which do not exhibit the substitution relation of physical production. The producing process of media products is the process in which the utilities of information resources are to be changed and increased. Capital can change the utilities and intelligence can increase the utilities. And if the development of human resources is paid more attention to, the production of media products and the media economy will enjoy a sounder development.