长沙报业竞争与发展策略生态分析

An Ecological Analysis of the Competition and Developmental Strategies of Changsha Newspaper Industry

长沙报业生态系统正处于失衡的边缘。报纸生态位趋同严重,报业生态结构似稳定非稳定,报业生态场遭受电视生态场的严重挤压。报业竞争应该调整发展策略,只有在同位竞争中发展优势,在错位竞争中完善结构,在互动竞争中谋求共赢,报业生态才能趋于平衡。

The ecological system of Changsha newspaper industry is on the verge of losing balance, The ecological positions of different newspapers tend to become similar. The ecological structure of the newspaper industry is not stable. The TV ecological field exerts great pressure on the newspaper ecological field. The ecology of newspaper industry can enjoy a balanced development only When the advantages are fially exhibited, the structure is improved and the common benefits are realized.